Jeremy Buchheit, Founder & President, SYNERGY medical
As the son of a veterinarian, Jeremy Buchheit gained valuable first-hand knowledge of the operating room environment during his childhood. Buchheit watched his father perform countless surgeries on animals where he had to continually adjust his body posture and positioning of lights to avoid shadows in the field of illumination. Sticking to the same approach for years left his father with severe neck and back injuries. When Buchheit established SYNERGY medical, his primary mission was to improve the operations and workflows of surgeons and healthcare professionals. Headquartered in Lake Saint Louis, MO, SYNERGY medical is a specialty distributor of medical supplies and equipment aimed at enhancing patient-staff safety, improving patient outcomes, and lowering healthcare costs. “Modern surgical lights that we, at SYNERGY medical, provide today could have prevented or helped minimize my father’s injuries. I was inspired to bring products to healthcare professionals that would make their lives easier and provide a safer, more effective way to treat their patients,” remarks Buchheit, founder and president, SYNERGY medical.
Since its inception in 2005, SYNERGY medical has served over 1,400 clients across 49 states. The company serves health systems, integrated delivery networks (IDNs), hospitals, ambulatory surgery centers (ASCs), doctors’ offices, and government health organizations throughout the U.S. and abroad.
"We stand true to our name; the ‘synergy’ of two or more organizations to produce a combined effect that is greater than the sum of their parts"
“We stand true to our name; the ‘synergy’ of two or more organizations to produce a combined effect that is greater than the sum of their parts,” says Buchheit. To this end, the company fosters unique relationships with market-leading manufacturers that allow them to secure medical equipment and supplies of the highest quality.
The Robust Product Portfolio
SYNERGY medical’s specialty product portfolio consists of a wide array of medical-grade HD, 3D, and 4K diagnostic and surgical monitors, operating room integration, wireless medical devices, video recorders, high quality LED surgical lights, HD cameras, medical equipment booms, medical gas columns, medical printers and print media, and scope cabinets.
“Our goal is to help clients procure high-quality products at low costs while driving better outcomes for their patients. We offer open architecture and freedom of choice with a multiple manufacturer portfolio for each item we offer. This gives our clients the ability to select equipment that best suits their unmet need,” explains Buchheit.
SYNERGY medical offers a premier surgical light by Luvis. The high quality 160,000 LUX surgical light minimizes shadows in the operating field. Each light head is equipped with smart sensors in each quadrant of the light. The sensors detect obstacles and accordingly increase the intensity of light in other quadrants of the light head. This minimizes shadows on the surgical site, and Buchheit believes if this had been available for his father it would have been immensely helpful.
SYNERGY medical has the largest selection of surgical displays in size and resolution. Their surgical display portfolio consists of 15”, 19”, 24”, 26”, 27”, 31”, 32”, 42”, 47”, 55”, and 58” monitors with HD, 3D, and 4k resolutions.
Our goal is to help clients procure high-quality products at low costs while driving better outcomes for their patients
SYNERGY medical represents all major manufacturers of surgical displays, including NDS Surgical Imaging which it has represented for over a decade.
Wireless video technology in the operating room provides a cable-equivalent wireless video connection to a secondary display. This minimizes clutter in the operating room and eliminates the video cable for the secondary display which is typically routed via the floor. This technology makes it easy to add a display on the fly and avoids the expense of running new cables through the walls and booms in the operating room.
NDS Surgical Imaging has the best solutions when it comes to wireless imaging. The NDS ZeroWireG2 and ZeroWire Mobile have both been well received by the market and have become a staple for any facility trying to remove cables from the floor. The ZeroWire G2 60 GHz wireless technology delivers high-quality uncompressed HD video—up to 1080p at 60fps with ultra-low latency (less than one frame per second). Moreover, ZeroWireG2 is Interference-immune— from other wireless devices (WiFi, Cell phones, etc)—and ensures patient privacy with in-room signal containment. The new design of the transmitter and receiver has a 45-degree antenna orientation which helps eliminate obstructions.
ZeroWire Mobile is a revolutionary secondary monitor stand and is the only medical-grade battery-powered display stand designed specifically for use in the operating environment. The small footprint of ZeroWire Mobile offers flexible positioning for both the physician and nurses. When the power modules run low, a visual and audible alarm indicates the need to hot-swap to a fully charged battery from the wall-mounted charging system. Currently, ZeroWireG2 and ZeroWire Mobile support 2D and 3D. 4K ZeroWire should be available in early 2020.
Meanwhile, operating room integration is designed to streamline the operating room video controls for all devices from a central command station controlled via a touchscreen device. The main features of integration are to route video images anywhere in the room, record video, bring in PACS images and the ability to save settings per procedure or per surgeon, based on their needs. Operating room integration is one of the most expensive aspects of the modern operating room, yet SYNERGY medical has several systems available to suit the needs of any customer. The firm has large IP-based systems with 40-plus input capability, but Buchheit says, “Our most popular systems range from a small footprint 10-input 5-output tablet-controlled system by FSN Medical and NDS Surgical Imaging’s new ‘VIMA’ which is a 10-input 8-output all-in-one matrix switching and recording device.”
SYNERGY medical helps clients get access to the latest technologies before the camera OEMs private label theirs and market them.
Melanie Nichols, VP - Government Solutions, SYNERGY medical
Typically, after the manufacturer goes through the FDA approval process, SYNERGY medical implements its go-to-market strategy. The company offers new technology under the manufacturer’s brand name—soon after FDA approval, 12 to 18 months before they are made available by the camera OEMs. They believe this is a game-changer for their customers. New technology in the hands of the caregiver will ensure better outcomes today and be a future-proof investment.
Addressing the Needs of Each Operating Room
Healthcare facilities generally contact SYNERGY medical for three reasons: to refresh a piece of equipment, to outfit rooms undergoing renovation, or to assist with a new facility being built. In each of these scenarios, the company strives to introduce the customer to equipment that will be most effective today and tomorrow as technology continues to advance.
While developing or modifying an operating room, there are many variables that must be considered when selecting the right equipment. Although there is no one-size-fits-all solution to satisfy the needs of every operating room, it is imperative that each room functions efficiently, and for this reason, SYNERGY medical assists clients in meeting all their specific requirements. “It is essential for us to take a deep dive and look at their current situation to determine the best possible solution,” states Robin Willson, sales manager, SYNERGY medical. “Each new client receives an upfront consultation regarding their goals, and we help identify the best approach and the appropriate products for their project.”
SYNERGY medical’s cost-effective products and services address the challenge of capital expenditure restraints that force facilities to undergo scrutiny when it comes to purchasing new equipment. “For most facilities, the CapEx far exceeds funds available to upgrade existing operating rooms which is one of the reasons clients approach us,” mentions Buchheit. “We are recognized for our high standards, reliability, order accuracy, timely delivery, customer support, and quick responsiveness,” adds Melanie Nichols, VP of government solutions, SYNERGY medical.
Powered by a strong team of experts with a collaborative experience of over three decades, SYNERGY medical has recently moved into a new facility that offers more space to store equipment for inventory. The company has also set up a training lab that consists of popular monitors, surgical lights, operating room integration, video recorders, and much more to train employees on new technologies and augment their processes. The equipment available at the lab will also allow clients to look at the products before purchase. Continuing its mission to simplify the job of surgeons and healthcare professionals, SYNERGY medical aims to expand its footprint in the U.S. and beyond.